"Syndicate for Human Equity, Inc. SHE™ - is a benefit corporation that verifies the work being done across industries to prioritize (at least) equal inclusion of all women in the course of business."

The logo was already there, but there were some optical problems, especially in was printed very small. My task was to construct the logo with the help of the golden section and to achieve maximum visibility in different sizes.

before-afterSHE - Logo GridLogo GridLogo GridSub LogosColor Options
"Our company, SHE, hired Daniel to upgrade an existing logo design in consideration of the “golden ratio.” Daniel was willing to work with us on a relatively tight time frame, and within our budget, but he never made us feel like we were a “budget project” to him; he was accommodating with scheduling conferences across different time zones around the world, and was extremely timely with his submissions to us. What started as a good idea grew to more perfect execution, thanks to Daniel’s specialization and eye. Seeing how all the angles and curves relate to each other in the wireframe was also incredibly cool! We have been extremely excited to show everyone our logo - it’s made waiting for our launch even more difficult because we’re so proud of Daniel’s work!"
Ilana Broad
Co-Founder, SHE
tags: logo grid, golden ratio, benefit, rights, CA, USA